To address the issue of digital identity ownership on the metaverse, SunVia announced Protagonist, a digital identity ownership platform.
The company plans to launch the platform during the next year to help power the relationship economy.
The company revealed its plan to help individuals move from end user licence agreements (EULA) to ethical license agreements (ELA).
To help people gain more control over their digital identities, the company is building the B2B SaaS solution.
Protagonist combines the power of artificial intelligence (AI), blockchain, virtual reality (VR), augmented reality, geolocation, and Internet Things (IoT).
What is SunVia’s Protagonist?
Through Protagonist, SunVia hopes to create an ethical platform over which individuals can decide what sort of advertising messages they can receive and by whom.
This platform will also help brands to build meaningful relationships with their consumers.
Protagonist will help build these relationships with the help of digitally-enabled ethical licenses that are specifically developed for the metaverse, by taking various regulations into account.
In other words, it is a win-win situation for both consumers and brands.
While consumers retain the ownership of their information and identities, brands get to ethically advertise and market their products and services on the metaverse.
The company plans to help individuals gain control over their online avatars, digital identities, and assets through its unique technology.
It claims to help people gain control over their information so that they are not bombarded by advertising messages when they enter the metaverse.
It is worth noting that many advertising companies have already latched onto metaverse platforms such as Decentraland and the Sandbox.
Globally, Data Privacy Laws are Becoming Stricter
While advertising companies have largely depended on sensitive information about individuals to segment and craft marketing messages, regulations have become stricter.
For example, the California Data Privacy laws have made it quite difficult for advertisers to deliver hyper-targeted advertisements to individuals without their permission.
Blockchain May Power SunVia’s Identity Ownership Platform
Data privacy and identity ownership are not discussed clearly when it comes to the internet as we know it today, or on the metaverse, which is yet to become mainstream.
SunVia’s ethical platform may help both consumers and brands maintain ethical relationships that are based on trust and compliance with various rules and regulations.
Thanks to blockchain technology, Protagonist may make it easy to verify and authenticate ownership of identities on the metaverse.
